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SPECIAL 15% SAVINGS on NiSi Filters on Orders Over $100 Thru August 5 - use code: nisi15

Why NiSi Filters

I recently switched to using NiSi Filters full-time and I couldn't be happier. 

 

For years I have struggled with color casts in my shots when using other top of the line filters from leading manufacturers, especially with solid ND filters. I figured it was normal to just accept a certain level of color casts, even though the color cast was so bad at times that it completely ruined the shot.

 

Then in May of 2021 NiSi Optics USA reached out to me and sent me a filter kit to try out. I tested them against my other filters and the lack of any color cast in the NiSi Filters immediately stood out.

I was sold on them!

 

No longer would I have frustrated photo editing sessions trying to remove color casts, sometimes to no avail. I found myself using filters more than ever because of this, and achieving better shots along the way.

A 2-minute exposure using the Enhanced Landscape CPL, a 3-stop medium split neutral density filter along with a 100x150mm medium 0.9 (3-stop) graduated filter and a 100x100mm nano IR ND 1.8 (6-stop) filter.

Following my experiences and tests with them, I wanted to help photographers produce better photographs with NiSi Filters, so I became an official NiSi Reseller. You can now order NiSi Filters direct from me! And if you have any questions on which filters you need, you can always reach out to me and I can assist you in getting the perfect setup for you!

 

So be sure to reach out to me here with any questions, and feel confident in your purchase of NiSi Filters from me. If I wasn't 100% convinced these are the best filters out there I wouldn't be using them in my own work, and I wouldn't be recommending them or offering them for sale. 

 

- Matt Suess

My first NiSi Filter unboxing.

 

This video was recorded when I first received that filter kit from NiSi Optics USA to try out their filters. In it I discuss my first impressions.


About NiSi

NiSi is a leading researcher and developer of optical glass manufacturing techniques operating since 2005, with the major production factories based in China. NiSi manufactures optical filters, neutral density filters, filter holders, lenses, and other still and video camera accessories with more than 500 products in our range. Innovation continues with NiSi creating 10 – 20 new products per year to suit a range of cameras.

 

NiSi Optics USA relaunched into the US market in 2019 and is based in Los Angeles, California. NiSi Optics USA distributes the full range of NiSi products directly via the nisiopticsusa.com website, and via our reseller and retail store partners throughout the US and Canada including B&H, Adorama, Hunts Photo & Video, Action Camera, McBains, Pro Camera Hawaii, Allens Camera, Silvio’s Photoworks, Matt Suess Photography, and more.

 

We pride ourselves on producing the highest quality optical products to allow photographers to produce the best quality images with optimal clarity, sharpness, and color reproduction.

NiSi Optical Glass

NiSi manufacture lens filters with the highest grade optical glass. Our glass is manufactured and produced directly within our own factories – meaning we can control the quality from start to finish.

 

This standard of glass is typically only found on the highest quality precision optical lenses such as high-end medical imaging equipment, telescopes, and in high-end lenses by manufacturers like Canon, Sony & Zeiss.

NiSi Nano Coating

Our proprietary NiSi Nano Pro multi-coating reduces reflections and glare, and adds a waterproof layer on both sides of the filter for easy cleaning and removal of fingerprints, smudges, and dust. The scratch resistant coating increases durability and shatter resistance while ensuring image quality is not jeopardized when the coating is applied to the high quality optical glass used in our NiSi filter range.

Optimal Light Transmittance

When using camera lens filters of any kind it is very important that the maximum amount of light is transmitted to the camera sensor with even distribution to maximize sharpness and overall image quality. Even when using ND filters which are designed to reduce the amount of light entering the camera, it is still important to ensure that the overall quality of light is still maximized for the given density.

B270 Scott Glass is generally referred to as the industry standard in glass used in lens filters. The optical glass used in our NiSi filters allows for higher overall light transmittance and better color reproduction compared to B270. Aberrations and other optical defects are minimized by ensuring maximum and even light transmission

IR Treatment

The term “neutral” in “neutral density filters” refers to the way color is reproduced. Colour needs to be reproduced as accurately as possible for the optimal image quality, and any shifts in hue or overall white balance through the use of sub-standard ND filters can lead to a loss of contrast, saturation, and vibrancy. And this is where our proprietary NiSi IR Coating differs from many filters on the market.

IR light is wavelengths of light within a particular spectrum not visible to the human eye, but able to been captured by camera sensors, which can be quite sensitive to these spectrums. IR light causes a degradation in image quality by introducing visible haze, or by causing a shift in color temperature often seen in a visible magenta (cool) or red (warm) tint.

 

The NiSi IR Coating blocks these light polluting wavelengths of light to ensure sharpness and truly “neutral” color reproduction that should be expected of Neutral Density Filters.

Anti Reflective Coating

As part of our proprietary NiSi multi-coating process, we aim to reduce the impact of any potential reflections caused by filter frames, the lens itself, or other external sources with an anti-reflective and scratch-resistant coating.

Even the tiniest bit of reflected light or objects being reflected around the edges of the filter frames can impact the overall image quality. Reflections can impact the quality of light transmittance. Image quality is defined by the amount and quality of light being collected by a camera sensor. From start to finish, everything about NiSi filters is designed to ensure optimal image quality through the use of the best quality glass and multi-coating process.

Local Support

With a team based in Los Angeles, USA, and with a large distribution reach through many local camera stores, photographers, resellers and other retailers we are able to support customers from within the USA with product knowledge and training, long term customer support, warranties and country wide shipping of NiSi products.

 

Our team have many combined years of experience as photographers, videographers, content developers, retail and wholesale camera industry. We know and understand the needs of the constantly evolving photography industry and are always available to support our customer base.

Community

The team at NiSi Optics USA is extremely passionate about the photography industry and supporting the greater photography community. We aim to reach as many people as possible through workshops and other educational events, live streaming webinars on our Youtube and other social media channels.

 

We support many community groups, photographers, and events through partnerships and sponsorships at the grassroots level all the way through to the most hardcore enthusiasts and professionals. Our team aims to be present at as many trade shows and industry events as possible and work with many large retailers to support educational programs hosted by some of the best photographers in their given niche markets.

 

We hope to see what you create with NiSi products on social media. Give us a follow on any of the channels below and share your work using #nisiopticsusa to be part of our online communities.